The entry-level gaming keyboard market has long been criticized for being uninspired, with most budget-friendly models offering little more than backlighting and a plastic frame. However, things are about to change. Glorious is bringing an actually customisable gaming keyboard to the “boring entry-level market”, aiming to redefine what affordable gaming peripherals can deliver. With their reputation for enthusiast-grade products and modular customization, Glorious is targeting gamers who want more than the standard cookie-cutter keyboard without spending hundreds of dollars.
So, what makes this new release so different? And is it really the shake-up that entry-level gaming gear desperately needs? Let’s take a closer look.
Why the Entry-Level Gaming Keyboard Market Needed Change
The limitations of budget gaming keyboards
For years, budget keyboards have been stuck in a loop low-cost membrane switches, limited RGB zones, and fixed designs that leave no room for creativity. While fine for casual users, they lack the personal touch that gaming enthusiasts crave.
Glorious’s reputation for customization
Glorious, known for its GMMK (Glorious Modular Mechanical Keyboard) line, built its brand around giving gamers the ability to swap switches, keycaps, and even accessories. By moving into the budget tier with a customisable model, Glorious is addressing a huge gap: gamers who want personalization but don’t want to pay premium mechanical keyboard prices.
Glorious’s New Entry-Level Customisable Gaming Keyboard
The GMBK 75% revealed
At Gamescom, Glorious showcased the GMBK 75% gaming keyboard, priced at just $59.99/€59.99. Unlike typical entry-level keyboards, this one emphasizes personalization right out of the box. While it uses membrane technology rather than mechanical switches, it introduces features usually reserved for higher-end models.
Key customization features
- MX-compatible keycaps – The GMBK 75% uses a unique stem design, allowing gamers to install any MX-style keycaps. This opens endless aesthetic possibilities, from themed sets to artisan keys.
- 10-zone RGB lighting – Instead of static backlighting, this keyboard offers customizable zones for personalized setups.
- Removable USB-C cable – A premium feature in budget territory, letting you swap cables for a coiled or color-matched alternative.
- Accessory compatibility – The keyboard’s dial and design are compatible with existing Glorious GMMK 3 accessories, extending personalization even further.
Membrane vs. Mechanical Does It Matter Here?
Why Glorious chose membrane
Many enthusiasts might scoff at a membrane keyboard in 2025, especially from a brand like Glorious. However, this design keeps the price low and opens up the entry-level market to users who might not otherwise consider a customisable product. Early testers have reported that the GMBK’s typing feel is surprisingly solid not mushy like older membranes making it a solid bridge between budget gear and mechanical setups.
Who benefits most?
- New gamers looking for affordable gear.
- Casual players who want customization without mechanical costs.
- Enthusiasts on a budget seeking a customizable second keyboard.
Comparing Glorious’s Customisable Keyboard with Competitors
Standard entry-level keyboards
Brands like Logitech, Razer, and Corsair dominate the low-cost segment, but their entry-level models typically feature.
- Fixed designs with non-removable cables.
- Limited or no compatibility with aftermarket parts.
- Few customization options beyond RGB presets.
Where Glorious stands apart
Glorious is bringing something fresh: true modularity at a budget price point. While competitors rely on branding and flashy marketing, Glorious provides a tangible reason to choose their product customization usually reserved for premium keyboards.
Why Customisation Matters for Gamers
A personal experience
Gaming setups are deeply personal. From RGB lighting themes to unique desk aesthetics, players love making their hardware reflect their style. A customizable keyboard allows users to do just that without needing to enter the expensive mechanical keyboard hobby.
Building community
Glorious has always cultivated a strong community of keyboard enthusiasts. By offering a budget-friendly option, they’re inviting new gamers into the world of customization, potentially inspiring future upgrades to their higher-end products.
Price vs. Value – Is It Worth It?
At just under $60, the GMBK 75% sits in the same range as standard membrane or low-cost mechanical boards. However, it provides significantly more value for money:
- Customizable keycaps and cables add long-term appeal.
- Accessory support extends its lifespan.
- Decent build quality ensures it doesn’t feel cheap.
For players who want their first taste of keyboard personalization, it’s a strong investment compared to cookie-cutter alternatives.
The Future of Entry-Level Gaming Peripherals
Raising the bar
Glorious’s decision to bring customization to the budget tier could push other brands to follow suit. Just as RGB lighting became a standard even on cheap gear, modularity might become the next industry trend.
Gateway to the mechanical keyboard hobby
The GMBK 75% could act as a gateway product giving users a taste of customization before they move on to Glorious’s higher-end mechanical options like the GMMK Pro. By lowering the barrier to entry, Glorious ensures long-term loyalty from new customers.
Pros and Cons of Glorious’s Entry-Level Customisable
Pros:
- Affordable at $59.99.
- MX-compatible keycaps for personalization.
- RGB lighting with 10-zone customization.
- Removable USB-C cable.
- Compatible with existing Glorious accessories.
Cons:
- Membrane switches, not mechanical.
- Limited appeal for hardcore enthusiasts.
- May face stiff competition if other brands adopt similar strategies.
Conclusion
Glorious is bringing an actually customisable gaming keyboard to the “boring entry-level market”, and it’s a move that could reshape expectations in the budget gaming space. The GMBK 75% proves that affordability doesn’t have to mean sacrificing personalization. With MX-compatible keycaps, RGB zones, a removable cable, and support for Glorious accessories, it’s a breath of fresh air in a stagnant category.
While hardcore enthusiasts may still prefer premium mechanical keyboards, this release makes customization accessible to new gamers and budget-conscious players alike. By targeting a neglected market, Glorious is setting a new standard: entry-level gear can and should be exciting.
